Kelloggs The Market Leader Of Cereals Marketing Essay

Kelloggs The Market Leader Of Cereals Marketing Essay The purpose of this report is that to let the readers know the challenges and competition in Cereal and Snacks of UK and rest of the world. This report is sculptured on Kelloggs the market leader of cereal and breakfast industry of UK. This report consists of detail company analysis using SWOT* analysis, PESTEL** analysis and using Marketing 4 ps*** and Porter Five Forces to highlight the industry. The objective of the report is to outline the marketing plan of Kelloggs and then critically evaluate the plan making the recommendations. Further then this report is going to highlight effects of technology on Kelloggs operations and how Kelloggs is benefiting from new media i.e Internet. The end of the report some focus is upon the Kelloggs Sustainability plan and recommendations for further improvements. Marketing is the management process of Identifying, anticipating and satisfying customer needs and requirements profitably. Chartered Institute of Marketing So the main functions of marketing is to Identify and Anticipate what are the needs and wants of the customer and analysing what the competitors are providing at the moment and what further new and better product and service the Organisation can provide. The Main aim here is to know and understand the customer so well that product or service fits accordingly to customer requirements and sells itself. Secondly the important aim of marketing is to satisfy the customer. So the companies provide the combination of products and services to satisfy the needs and wants of the customers. Kotler describes marketing as the process by which companies create value for customers and build strong relationships in order to capture value from customers in return. To do this successfully, firms need to embrace a culture of market orientation and put the customer at the forefront of everything they do. Communication of the marketing strategy and plan across the organisation plays a vital part in making this happen. Philips kotler There is misconception among the people that marketing is all about advertising and selling i.e. Telling and selling, although they are important but they are only the tip the marketing iceberg. Selling and telling occurs after the product is complete and ready to launch to market, in contrast marketing starts long before the company has a product. Marketing is all about assessing the needs of consumers, measure their extend intensity and estimate whether there is a profit opportunity exist. Marketing is of such importance that is continues from the product development to market withdrawal, and its main function during this period is to acquire new customers and keep the current customers locked in by improving product appeal and performance and giving customer a good after sales service with constant product updates. According to the Marketing guru Peter Drucker, The Aim of marketing is to make selling unnecessary this is done by understanding the customers so well that the product and service sells itself. Marketing is a five step process; Understanding the Marketplace and Customer needs and wants Design Customer-Driven Strategy Construct a Marketing Programme that delivers superior value. Build Profitable relationship and customer delight Capture Value from customer in return. Kotler one of the famous Marketing author describes marketing as a Process by which companies create value to the customers and build a strong relation in order to capture value from customers in return in the form of Current and future sales, market share and profits. Companies should provide good quality service and superior products to customers to satisfy them and in return win customer loyalty and future sales. To create value for the customer the company should have a Customer-driven marketing strategy and the customer driven strategy looks upon two basic questions, What customers will we serve and how can we serve these customers best. The company must first decide who it will serve, for this company divides the market into segments and selects the segment it will go for. After selecting the target customer then company decides how they are going to differentiate and position itself in the marketplace. One important role of marketing is that to lock the customer with continuou s good quality service and to provide innovative products at regular intervals and once the customer is locked in, and then most important step is to build a profitable customer relationship. Kelloggs About Kelloggs: Kelloggs is a prominent player in the world of Breakfast and produces more than three out of 10 packets eaten in UK. Kelloggs has 42% of UK market share, this makes Kelloggs a market leader and in 2009 it was Britains biggest grocery selling brand with sales of  £550 million and global sales of nearly 12 billion. Kelloggs products are manufactured in 18 countries and marketed in more than 180 countries and it employs around 32000 employees. The Company Products including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kelloggs markets its products under a variety of brands include Rice Krispies, Special K and Nutri-Grain. Vision and Mission Kellogg Companys Vision and Mission statements define our focus upon sustainable growth, our broadened definition of social responsibility and the true strength of our company our people and our brands. Our Vision encompasses the full spectrum of our stakeholders including shareowners, employees, customers, consumers and communities.   Our Mission articulates where we are as a company today and where we wish to be in the future. Our Vision and Mission do not stand alone.   They are integrated with our focused strategy and operating principles as well as the foundations of our business: our K Values, people and commitment to social responsibility. http://www.kelloggcompany.com Kelloggs Marketing Plan and Strategies The cereal giant Kelloggs being the Market leader in the world of breakfast has plans to further increase its market share with the help of new innovative products and new marketing campaigns. Kelloggs chief marketing officer Mark Baynes said in an marketing Magazine We are aiming to create a team inspired, equipped and enabled to drive stronger returns in this increasingly complex consumer landscape. As per Mark Baynes the company marketing plan is to drive stronger returns in the complex business environment as last year Kelloggs reported six per cent drop in the earnings in the third quarter, which is because of increasing competition in the cereal industry, General mills, Nestle being the biggest competitor of Kelloggs followed by Quaker Oats. So the main Marketing and Business plan of Kelloggs is to Leadership in product innovation Strengthening the companys seven largest market segments Continuing to reduce the Cost and increasing the effectiveness and efficiency of the business processes Investing in new product research and brand building activities Thinking ethically and environmentally. SWOT ANALYSIS The SWOT analysis is an analysis of the companys current position in the light of its strengths, weakness, opportunity and threats. Kelloggs Strengths: Kelloggs biggest strength comes from its 42% market share and being market leader Brand is fully recognised by the customers and the retailers. Providing Quality innovative products with the support of proper marketing campaigns and sound distribution channels. High product demand gives Kelloggs main shelf space in the shops and Retailer like ASDA, TESCO etc. Kelloggs have products targeting childrens, teenagers, adult and even the elders. This gives Kelloggs reputation of proving products for everyone. Social Responsibility: Kelloggs welcomes social responsibility and notes the environment, advocating healthy lifestyles, and promoting diversity as its main responsibilities. Kelloggs Weakness: Slow erosion in Global market share as competitors like Nestle and Wheatabix are providing new and economic valued products. Kelloggs has many demographically different customers which mean many different focuses. This may cause a conflict when it comes to public opinion Kelloggs Opportunities: Kelloggs can slowly diversify and still remain into their core business. This could further increase their profitability and market growth. There can further increase their market share and growth by using better pricing strategy. Major opportunity for Kelloggs is to provide health and more organic products as customers are looking for healthier life-style. Kelloggs Threats: Retailers like ASDA, Tesco are so powerful that they have created their own brand of cereals and corn flakes. Providing cheaper and better quality alternative products. The world economy is suffering, so customers prefer economical n cheap products. Kelloggs charging premium prices can hinder in its growth. Competition in the market is increasing day by day as many companies like Quarters , Nestle wheata bix and other brands are coming with new and healthy breakfast products, this increases pressure on kelloggs to provide even better products with reasonable price. PEST ANALYSIS Political: Social health Conscious†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦fast paced Life style†¦Ã¢â‚¬ ¦ obesity Kelloggs 4 Ps: The main objective of marketing plan is to create a strategy and goals that ultimately satisfy customer needs. The main part of marketing plan consists of its marketing mix, to satisfy customers the company is to provide quality products with suitable distribution channels i.e Place with competitive and reasonable Price with appropriate Promotion. Products: Product is anything that is offered to the market for the attention, acquisition, use and consumption that satisfy the wants and needs of the customer. Kelloggs being the market leader in product innovation by launching new cereals and snacks

Explain the value that professional nursing organizations have in networking and in the legislative process. Provide a rationale for your response Essay

Professional nursing organizations range from general, such as the ANA, which represents the nursing profession and the interests of its members, to specific, which are those that represent a certain specialty, such as the American Association of Critical-Care Nurses. Professional nursing organizations can help nurses stay current in the field of study or specialty, network with other nurses, as well as many other professional and personal benefits. According to Guerrieri (2010), â€Å"Belonging to a professional nursing organization brings increased professionalism, autonomy, and self-regulation while offering additional benefits such as social interactions and peer support† (p.47). Networking is certainly one of the benefits offered by nursing organizations to its members, which may include conventions, online discussions, and forums. These social networks provide opportunities for â€Å"rapid knowledge exchange and dissemination among many people† (ANA, 2011, p.3). By connecting with other nurses, members may get a chance to hear how others are handling the same issues. Organizations can also contribute to professional growth through networking at local and national meetings. Moreover, members can serve as officers or committee chairs, which will aid in the development of leadership skills (Guerrieri, 2010). Clearly, networking opportunities offered by many professional nursing organizations are invaluable and can help in many areas such as education, career development, and even give a sense of belonging and encouragement through interactions with other nurses (Guerrieri, 2010). In addition to having a networking value, professional nursing organizations represent a public image of the nursing profession and its specialties. As such, the organization gains public’s trust in the profession and â€Å"the organization builds on this trust as it promotes awareness of public policy and advocates for patient welfare† (Guerrieri, 2010, p. 47). This also gives members opportunities to become more informed about health care policies and contribute to patient advocacy. By advocating for the nursing profession, professional organizations, along with their members, â€Å"educate the public, policy makers, healthcare administrators, and professionals on specific issues (Matthews, 2012, â€Å"Unity in advocacy†). Moreover, organizations lobby on behalf of all nurses at all levels of government on issues that directly affect its members, such as education and practice. Nursing organizations also use networking to get more people who support their views, thereby increasing the chances of success in the legislative process. Organizations also play an integral part in shaping health policy. By being members of professional nursing associations, nurses at every level have opportunities to get involved in the processes that shape nursing practice. As stated in the article written by Matthews (2012), professional organizations were â€Å"created by nurses for nurses to articulate nursing values, integrity, practice, and social policy† (Matthews, 2012, â€Å"The profession’s advocacy efforts†). References American Nurses Association. (2011). ANA’s principles for social networking and the nurse: Guidance for registered nurses . Retrieved from http://www.nursingworld.org Guerrieri, R. (2010, May). Professional growth: Learn, grow, and bloom by joining a professional association. Nursing2010, 40(5), 47-48. Retrieved from http://journals.lww.com/nursing/Fulltext/2010/05000/Learn,_grow,_and_bloom_by_joining_a_professional.14.aspx Matthews, J. H. (2012, January). Role of professional organizations in advocating for the nursing profession. Online Journal of Issues in Nursing, 17(1). http://dx.doi.org/10.3912/OJIN.Vol17No01Man03

Opinions of Jane Goodall

The work of Jane Goodall has been recognized by many people around the world. Her contributions have been significant in our world today. Although most comments and opinions of her work have been positive, there are also people who oppose what she has done as well. She has studied chimpanzees and their behavior since she was of a young age, giving plenty of time for opinions to form regarding her as a person and her work as well. The positive opinions of Jane Goodall outweigh all the bad ones. Based upon interviews of my colleagues, the comments were all of the positive nature. They believe that Goodall has definitely made a difference in our world. She has helped us discover the theory of evolution and how this could actually be true. She also taught us where humans get some of their behavior based upon those of the chimpanzees. Moreover, people admire her determination and moral standards. She has founded the Jane Goodall Institute and devotes all of her time protecting the chimpanzees and their environment as well as supporting the research at Gombe. She is thought of as a role model because she is devoted to something that she does not have to do, she does her work because she cares and is determined to do what she loves. On the other hand, some primatologists have suggested flaws in Jane Goodall’s methodology which may call into question whether or not her observations are valid. Some say she did not use the right practices, for instance, naming the primates instead of numbering them, to eliminate the chance of having emotional attachment. Also, critics also say she did wrong by using feeding stations to attract the Gombe chimpanzees. It was suggested that the more aggression occurred because of artificial feeding, creating the â€Å"wars† that Goodall talked about. There were not many negative opinions of Goodall as a human being, she was just criticized of her work and the way she went about doing things. Like every person out there, there are people who approve or disapprove of someone and what they do. Jane Goodall made a difference in the way we think about evolution and our behavior. She helped us understand where we could have perhaps gotten some of our attributes and what affects our behavior. The chimpanzees were similar to humans, in the way that they behave and the way they go about in our daily lives. Jane Goodall has given everyone something to think about and continues to so, making amazing contributions even today.

Similarities Between Sherman Alexie, Malcolm X And...

â€Å"The goal of education is not to increase the amount of knowledge but to create the possibilities for a child to invent and discover, to create men who are capable of doing new things† (Jean Piaget). Before one ever starts attending school, their very first lesson is to become literate in the language they speak. From reading sentences to reading paragraphs to reading novels, we try to achieve literacy. However, some of the greatest public speakers and writers did not achieve it through the way most people did. This is shown in the literary works of Frederick Douglass, Malcolm X, and Sherman Alexie. Like these people, literacy isn’t achieved by simply going to school. It’s achieved through great perseverance and through great tenacity.†¦show more content†¦In his autobiography, he writes about his time in prison and his frustration in not being able to communicate properly to Elijah Muhammad. Malcolm X started copying words from the dictionary and everything on the page down to the punctuation and began reading books on history, philosophy, and religion. He writes, â€Å"I copied into my tablet everything printed on that first page, down to the punctuation marks. . . As my word-base broadened, I could for the first time pick up a book and read and now begin to understand what the book was saying.† As for Sherman Alexie, a Native American who grew up on the reservation, found an early interest in reading when he stumbled upon a Superman comic book. He had begun to associate the pictures to words that were on a page. â€Å"I look at the narrative above the picture. I cannot read the words, but I assume it tells me that ‘Superman is breaking down the door.’ Aloud, I pretend to read the words and say, ‘Superman is breaking down the door.’ Words, dialogue, also float out of Superman s mouth. Because he is breaking down the door, I assume he says, ‘I am breaking down the door.’† Despite not having a traditional education, Alexie was able to assemble a meaning of a paragraph which opened up a new world to him in multiple ways Becoming literate opens the doors to more educational and employment opportunities. In our increasingly complex and rapidly changing technological world, it is essential that individuals